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Amazon.com Review Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually 'downcycling,' creating hybrids of biological and technical 'nutrients' which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton Read more From Publishers Weekly Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. The authors are partners in an industrial design firm that devises environmentally sound buildings, equipment and products. They argue that conventional, expensive eco-efficiency measures things like recycling or emissions reduction are inadequate for protecting the long-term health of the planet. Our industrial products are simply not designed with environmental safety in mind; there's no way to reclaim the natural resources they use or fully prevent ecosystem damage, and mitigating the damage is at best a stop-gap measure. What the authors propose in this clear, accessible manifesto is a new approach they've dubbed 'eco-effectiveness': designing from the ground up for both eco-safety and cost efficiency. They cite examples from their own work, like rooftops covered with soil and plants that serve as natural insulation; nontoxic dyes and fabrics; their current overhaul of Ford's legendary River Rouge factory; and the book itself, which will be printed on a synthetic 'paper' that doesn't use trees. Because profitability is a requirement of the designs, the thinking goes, they appeal to business owners and obviate the need for regulatory apparatus. These shimmery visions can sound too good to be true, and the book is sometimes frustratingly short on specifics, particularly when it comes to questions of public policy and the political interests that might oppose widespread implementation of these designs. Still, the authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century. Copyright 2002 Cahners Business Information, Inc. Read more See all Editorial ReviewsCradle to Cradle Remaking the Way We Make Things Michael Braungart William McDonough Cradle to Cradle Remaking the Way We Make Things is a 2002 non Cradle to Cradle Remaking the Way We Make Things Cradle to Cradle design perceives the safe and productive processes of nature s Cradle 2 Cradle The Paperback of the Cradle to Cradle Remaking the Way We Make Things by William McDonough Michael Braungart In Cradle to Cradle Remaking the Way We Make Things Remaking the Way We Make Things architect William McDonough and chemist Michael Braungart present an Cradle to Cradle in a nutshell C2C summary and design tools Bram van der Grinten 1 1 Cradle to Cradle Remaking the way we make things A design revolution Buy Cradle to Cradle Remaking the Way We Make Things by Michael Braungart William McDonough ISBN 8601300080468 from Amazon s Book Store Cradle to Cradle Remaking the Way We Make Things is a seminal book in the sustainability field co Cradle to Cradle Day January 12 2016 Cradle Start by marking Cradle to Cradle Remaking the Way We Make Things as Want to Read Want to Read saving Remaking the Way We Make Things Cradle to Cradle design is Braungart and described in their book Cradle to Cradle Remaking the Way We Make Cradle to Cradle Remaking the Way We Make Things and over one million other books are Cradle to Cradle is a refreshing change from the intractable environmental Cradle to Cradle Remaking the Way We Make Things Authors William McDonough Michael Braungart Publisher Farrar Straus and Giroux 2010 ISBN 1429973846 this approach perpetuates a one Cradle to Cradle Remaking the Way We Make Things by Michael Braungart and William McDonough 2002 Paperback 15 product ratings 4 3 average based on 15 product AbeBooks com Cradle to Cradle Remaking the Way We Make Things 9780865475878 Cradle to Cradle Remaking the Way We Make Things ISBN 13 9780865475878 Cradle to Cradle Remaking the Way We Make Things Written by This report will be reviewed by Audible and we will take appropriate action Cancel Thank you Crade to Cradle Re Cradle to Cradle Remaking the Way We Make Things and a great selection of similar Used New and Collectible Books available now at AbeBooks com Cradle to Cradle Remaking the Way We Make Things by William McDonough Michael Braungart Millions of satisfied customers and climbing Thriftbooks is the name you In 2002 they published Cradle to Cradle Remaking the Way We Make Things Crade to Cradle Remaking the Way We Make Things The Upcycle Cradle to Cradle Remaking the Way We Make Things jetzt kaufen ISBN 9781400157617 Fremdsprachige B cher Cradle to cradle remaking the way we make this approach perpetuates a one Cradle to Cradle Remaking the Way We Make this approach perpetuates a one William McDonough is an award Cradle to Cradle Remaking the Way We Make Things by William McDonough Michael Braungart available in Trade Paperback on Powells com also read synopsis and reviews Cradle to Cradle Remaking the Way We Make Things Rather than seeking to minimize the harm we inflict Cradle to Cradle reframes design as a beneficial Cradle to Cradle Remaking the Way We Make Things is a 2002 non a switch from a cradle Free Download Cradle to Cradle: Remaking the Way We Make Things di eBook PDF.
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